Hi, I'm
Mohan Raj
Senior Performance Marketing Specialist
I build full-funnel digital ecosystems and leverage AI-powered marketing automation to drive measurable growth, turning data into revenue.
About Me
I am a results-driven Senior Performance Marketing Specialist with 5+ years of experience managing full-funnel digital campaigns across 6+ F&B brands simultaneously.
My expertise lies in delivering consistent ROAS improvements, scaling traffic, and acquiring multi-brand customers. I possess a rare proficiency in AI-powered marketing automation (Claude AI, ChatGPT, Gemini, Manus AI), enabling faster campaign iteration and smarter bid optimization.
I have a proven track record of building digital ecosystems from scratch and turning data into measurable revenue.
Growth Driven
15%+ traffic growth and multi-brand scaling.
AI Automated
Smarter bidding & real-time analytics using AI tools.
Full Funnel
From awareness to conversion & retention.
Brands Managed
Simultaneous cross-platform ecosystems.
Cosmic Timeline
Senior Performance Marketing Specialist
Feb 2025 – PresentBorn Restaurants & Nosh Pvt Ltd
- •Managing performance marketing across 6 F&B brands with full P&L responsibility.
- •Built full-funnel digital ecosystems from scratch for 3 new brand launches, achieving visibility within 30 days.
- •Manage combined Meta Ads & Google Ads budgets, optimizing ROAS through A/B testing.
- •Reduced CAC by implementing retargeting funnels and WhatsApp automation workflows.
- •Developed Sortd's B2B digital presence, generating qualified leads within 45 days.
- •Improved local SEO & GMB rankings for all 6 brands.
- •Deployed AI tools (Claude AI, Manus AI) for real-time reporting, saving ~40% manual time.
Senior Digital Marketing Executive
May 2024 – Feb 2025Pricol Gourmet Pvt Ltd
- •Led multi-channel campaign strategy for a premium F&B brand with 5+ outlets.
- •15% increase in website traffic within 9 months through SEO and paid media.
- •9% growth in leads and sales via integrated Meta Ads, Google Ads & email funnels.
- •2.3% improvement in Google Ads CTR while simultaneously reducing CPC.
- •Boosted organic search rankings through strategic keyword research and on-page SEO.
Digital Marketing Executive
July 2022 – May 2024Pricol Gourmet Pvt Ltd
- •Developed digital marketing strategies increasing website traffic in the F&B sector.
- •Managed Google Ads & Meta Ads campaigns driving followers, engagement, and sales.
Digital Marketing Executive
June 2021 – July 2022Chennai Publishing Services
- •Improved website search engine visibility and organic traffic through strategic on-page and off-page SEO practices.
- •Managed book listings on Amazon, Flipkart, and Amazon Kindle — optimised metadata and descriptions to boost discoverability and sales conversions.
- •Drove new business acquisition by securing articles and books from authors, contributing to portfolio and revenue growth.
Digital Marketing Executive Intern
Apr 2021 – June 2021Flexus Soft Services
- •Developed LinkedIn marketing strategies that increased brand visibility and audience engagement.
- •Managed social media marketing campaigns contributing to follower growth and engagement across platforms.
- •Implemented SEO best practices, improving website search engine rankings and driving increased organic traffic.
Core Competencies
Performance Marketing
- Full-Funnel Strategy
- ROAS & CPA Optimisation
- Retargeting & CRO
- Multi-Brand Management
Digital Advertising
- Meta Ads
- Google Ads
- YouTube Advertising
- WhatsApp Marketing & CRM
SEO & Analytics
- SEO & GMB
- GA4 & Looker Studio
- Google Search Console
- Data-Driven Reporting
AI & Tools
- Claude AI
- ChatGPT
- Google Gemini
- Manus AI
- HubSpot
- Zapier
Featured Projects
Born Restaurants Full-Funnel Ecosystem
Built full-funnel digital ecosystems from scratch for 6 F&B brands, achieving market visibility within 30 days and reducing CAC.
Pricol Gourmet Growth Strategy
Multi-channel campaign strategy driving a 15% increase in website traffic and 9% growth in leads/sales across 5+ premium outlets.
Sortd B2B Lead Generation
Developed Sortd's B2B digital presence from scratch, successfully generating qualified corporate leads within 45 days.
Publishing E-Commerce Scaling
Optimised e-commerce book listings on Amazon and Flipkart while driving B2B new business acquisition for Chennai Publishing Services.
AI-Powered Marketing Automation
Deployed advanced AI tools (Claude AI, Manus AI) across 6 brands for real-time reporting and automation, saving ~40% manual time.
Omnichannel Premium F&B Strategy
Led multi-channel campaign strategies integrating Meta Ads, Google Ads, and Email funnels for premium dining establishments.
Education & Certifications
Digital Marketing Certification
Greens Technology
Mar 2021 – May 2021Bachelor of Business Administration
Vels University, Chennai
Apr 2024 – PresentDiploma – Mechanical Engineering
Sri Sai Ram Polytechnic College
Jul 2016 – Aug 2019Let's Connect
Open to Performance Marketing Manager / Head of Digital Marketing roles in E-commerce, D2C, Food-tech & SaaS industries.
Location
Saidapet, Chennai
Phone
+91 8610770702
Mohanrajm2310@gmail.com
linkedin.com/in/mohanrajm2310